7 Ways Your Business Can Experience Growth

At Dunnebells online personal training we get asked all the time about how we have found such success with the growth of this business.

Business growth can show itself in a wide range of ways depending on the industry you’re working in and the goals you have set for yourself. Experiencing growth and going through these evolutions during your career as an entrepreneur can feel exciting, daunting and challenging all at the same time. When your small business grows, you may experience a whole host of changes, from an increase in followers on social media to new employees joining your workforce. Having an awareness that growth can come in all sorts of shapes and forms will help you to celebrate those wins as soon as they come along. Growth isn’t just about numbers and profit increases on a chart, it’s about the deep-rooted growth and shifts your business is experiencing. The only way you will take your business to the next level is by embracing and enjoying each stage of growth as it comes to your business. With this in mind, here are seven real ways in which your small or large business may experience growth in the coming years.

1. More Employees

You may have started your business as a one-person show; you had sole control of every aspect of your business from the administrative tasks to the content creation. As time goes on, you may find that your business starts to grow, expand and become something that goes above and beyond you as a singular person. When this happens, you may want to start thinking about hiring new employees to help you out. There are a range of different tasks you can outsource during this growth phase, whether you delegate tasks to a freelancer or you hire a full-time, permanent member of staff. Alternatively, your business may have already started with a group of employees, and your workforce is about to get a whole lot bigger. Perhaps you began with twenty staff members and this number is about to increase to two hundred; growth can happen quickly so you need to be prepared for every different type of scenario. Investing in scheduling software could be the key solution if you’re hoping to organize the schedules of a larger workforce quickly and efficiently. For example, in a hospital setting nurse scheduling software can help to reduce the amount of time it takes to manage a larger team. Whether you’re creating staff rotas or you’re managing employee working hours, there are so many advantages to investing in scheduling software when your workforce grows.

2. Expanded Products and Services

Another way in which your business may experience growth is through the expansion of your range of products and services. It may happen naturally or you may start to feel the urge to change up your offering. There are a number of reasons why you may choose to expand the products or services that you offer; sometimes it’s just a gut feeling you have as an entrepreneur! Ultimately, selling products and providing services that feel authentic to you as a brand will help you to deliver to the highest possible standard. When going through this type of growth or change make sure you stay true to yourself and your visions.

3. Widened Target Audience

Your business can go through a phase of growth when you start branching out to broader audiences and target demographics. Widening your target audience is a surefire way to expand and grow your business. Whether you’re releasing new products to appeal to different types of people, or you’re trying to make your current services appeal to a wider range of people, there are so many different approaches you can take to this method of growth.

4. New Premises

What once began as a passion project in your home could quickly become a business that requires a building, storage unit or office space. Physical growth is extremely common with regard to businesses, so this might be something that your company may experience at some point. When it comes to growth in terms of new premises and buildings, you need to take these steps slowly and steadily. There are obviously a lot of costs associated with this type of expansion, so you need to make sure you can afford to spend this type of capital before you sign up for anything long-term. In many cases, this might be the only way to take your business to the next level, but it’s worth opting for a short-term lease rather than a long-term option during the early planning stages. 

5. Updated Ethics and Outlooks

It’s so normal for your belief systems and outlooks to evolve when you’re a business owner. This may naturally cause your business ethics to change and grow with the times too. Perhaps your views and outlooks have become more charity-focused, and you want to steer your business towards contributing to enterprises that help others. You may also experience growth as an individual which causes your business goals to change. Make sure you weave these new beliefs, ideas and outlooks into your business plan so that you always have something to refer back to as you go through the growth process.

6. Fresh Branding

When you’re just starting out, it’s normal to bootstrap your branding and do a little bit of DIY work. This is how most businesses get off the ground as there is very little capital to work with in the initial stages. When your business starts to flourish you may have a larger budget to spend on your brand strategies. Hiring a branding expert will not only give your business a touch of professionalism but will help you to grow into the next phase of your business smoothly and confidently. 

7. Overhauled Online Presence

Taking the time to work on your online presence can be the difference between staying stagnant and growing to the next level. There is no doubt that a strong online presence can serve your business well for the long and short term. Having a strong digital presence means that you can reach a wider audience of people and sell more products. Whether you’re touching up your website or cleaning up your social media platforms, there are so many positive outcomes that go hand in hand with online growth.

As you can see, there are so many different types and stages of growth that your company can experience as the years go by. You may find that certain growth types don’t happen for your business until decades in the future; others might happen right away. You may be surprised when you reach certain stages of growth and you may plan for others to happen intentionally. Overall, having a strong awareness around different growth types in your business and how to handle them, will prepare you for anything that may come your way whilst you run your business. Whether you’re overhauling your online presence, updating your branding or welcoming more employees onto your team, you will soon start to experience these types of growth for yourself. Fortunately, every type of growth comes with some sort of benefit to your business, so you should always take this as a positive. As challenging as growth can be at some points, you have to trust in the process and go with the flow. Try not to overthink these evolutions in your business; they are a completely normal and natural phase of your career. Once you start to experience them for yourself you can begin to get excited about all of the brilliant things your business has in store in the near and distant future! If you need some assistance, check out our business mentorship program and apply today.